I’m a fabric artist and graphic designer originally from Serbia. After graduating from the University of Niš, I traveled the world freelancing and refining my craft. Since moving to the United States, I’ve worked in the apparel industry, where I bring my embroidery expertise to life on clothing. In the past six months, I’ve also been focusing on illustration and board game design, expanding my creative practice into new directions.

In my free time, I’m passionate about creating hand embroidered art that’s visually striking and deeply personal, shaped by my diverse experiences along the way.

I hold a Bachelor’s degree in Graphic Design and previously spent two years at Guerrilla Graphix in Albuquerque as the in-house graphic designer and embroidery specialist. There, I oversaw the entire embroidery production process, from digitizing to production, while honing both my technical expertise and creative problem-solving skills.

I bring extensive expertise in printed media, particularly screen printing. From crafting designs, preparing films and handling the darkroom process to reclaiming, coating and burning screens, I’ve overseen the full pre-press workflow. Beyond that, I’ve prepared files for digital printing and worked closely with vendors to ensure high-quality results across a wide range of printed materials.

As a multi-disciplinary graphic designer, I use color theory, typography, and bold graphics to craft designs that are both harmonious and impactful. I focus on how colors and type evoke emotion, while strong visuals add energy and emphasis. 

My philosophy centers on clean, crisp lines and posterized shading that ensure clarity and easy translation into vector form. Drawing from a European tradition of minimalist communication, I strive for designs that are direct and uncluttered—but never cold. Instead, I bring a playful edge that keeps my work approachable and full of character.

Digital embroidery is the most durable and premium method of garment decoration, offering long-lasting vibrancy and a textured, high-quality finish. With advanced digitizing skills, I can turn any design into precise stitch patterns (nothing is impossible with the right skillset and tools). Working in Hatch also allows me to create personal projects and small-batch orders with the same attention to detail and craftsmanship.

Hand embroidery offers a unique way to blend tradition with innovation. It’s a hands-on meticulous process that allows me to transform simple threads into something both tactile and expressive. The craft has long been a means of preserving cultural stories and symbols, where each stitch carries deep meaning. I’m drawn to the precision required for every stitch, how each one builds upon the last to create something both intricate and intentional. It’s a medium that lets me slow down, focus, and create art with both skill and purpose.